Marketing Leverage, Inc.

Marketing Leverage, Inc., is a consulting and research firm focusing on the targeting, retention and satisfaction of customers. Since 1987, we have worked with leading companies to solve marketing problems and achieve new growth.

We help clients understand their customers, markets, distribution channels and competitors, and then leverage that knowledge through team-based strategies and solutions. We work with them, side by side, to discover customer issues, create ways to deal with them, and establish a path for future growth with an improved bottom line.

Today, we have a roster of satisfied clients including top financial services, insurance, health care, technology and management services organizations.

We invite you to explore our site.

Marketing Leverage, Inc.
18 Fox Den Road
Glastonbury, CT 06033
lkelly@marketingleverage.com

Is it time to call us now?

Toll-free number in the US
1-800-633-1422
From outside the US dial
1-860-633-1422

Research Aids Success of Healthcare Services

Marketing Leverage has helped clients test a number of interesting, and needed, products and services that help reduce the costs of health care and health insurance, and/or improve the health and lives of consumers who use them.

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New South Florida office
Marketing Leverage has opened an office in Palm City on the Atlantic coast. All services are available from this location - and clients will find the location most conducive to meetings on important projects, especially in the winter!

Advanced skills in qualitative research
"Going deeper" in focus groups and depth interviews was the topic of a recent Qualitative Research workshop we attended as part of our professional development.

Integrated research among customers, distributors, employees and management
With increasing frequency, clients are seeing the value in a strategic research that integrates input from customers, prospects, distributors or intermediaries, line employees, and management.

Surprises abound in qualitative research
Focus group discussions for a health plan client confirmed the suspected reasons that their product wasn't selling - and revealed potential problems in the perception of their health system partner.