New South Florida office
Marketing Leverage has opened an office in Palm City on the Atlantic coast. All services are available from this location - and clients will find the location most conducive to meetings on important projects, especially in the winter! Click here for more...

Advanced skills in qualitative research
"Going deeper" in focus groups and depth interviews was the topic of a recent Qualitative Research workshop we attended as part of our professional development. Click here for more...

Integrated research among customers, distributors, employees and management
With increasing frequency, clients are seeing the value in a strategic research that integrates input from customers, prospects, distributors or intermediaries, line employees, and management. Click here for more...

Surprises abound in qualitative research
Focus group discussions for a health plan client confirmed the suspected reasons that their product wasn't selling - and revealed potential problems in the perception of their health system partner. Click here for more...