Uncovering emotional connections to the brand
Using the IconiCards® tool* we helped a client better understand emotional connections to their brand, and provided a path to positioning that would resonate with prospects and attract members to their site. Click here for more...

Charting a course for growth
Are we as good as we think we are in our niche? Should we expand, and where? Strategic research and workshops to engage senior management and facilitate decision making were the key parts of the approach to these issues developed by Marketing Leverage. Click here for more...

Meeting service expectations for national accounts
Claimant satisfaction measures are part of the service performance guarantees offered by one of our long term health insurance clients. Click here for more...

Motivating better performance with a simple tool
Brief weekly written status updates encourage both client and supplier to meet responsibilities and deadlines on research and consulting engagements. Click here for more...