We develop timely information and insights on markets, customers, competitors, products, and services. We get answers to critical questions, find out what customers are thinking and show you what’s behind the numbers.

Guided Information^SM is a two pronged approach to contemporary research in which results are placed in meaningful context by research consultants with expertise in your industry.

First, you get the information you need, in whatever form you need it.

Second, you gain understanding and direction from our experienced consultants who help you interpret and dimensionalize the research information.

You benefit from practical information and business-building insights into your markets, customers, products and services.

• Special Markets, Unique Expertise
• Methodologies
• Services and Benefits

Special Markets, Unique Expertise

Along with our business-to-business expertise, Marketing Leverage has uncommon knowledge in several major markets including insurance, health care, employee benefits, technology and financial services. And each member of our senior team brings more than 20 years of experience to your research project. You get more than numbers – you get the advice and counsel to make those numbers work for you.

Methodologies

• Face-to-face (in-depth interviews, focus groups and facilitated internal sessions)
• Telephone (personal and group interviews and quantitative studies)
• Online (qualitative and quantitative investigations)

We provide turnkey service from construction of the questionnaire through data collection, analysis, and clear, insightful reports. Our consultants converse easily with all levels of management.

Services and Benefits

Here are a few of the areas in which we have proven results:

• Boosting sales through better understanding buyer motivations.
• Increasing the odds of product acceptance through new product concept testing.
• Improving the effectiveness of advertising, collateral, publications through audience evaluation.
• Determining service improvements that increase customer loyalty (and raise your JDPower rating).

Our approach to research projects is focused and organized. Initial consultation with the client results in a cost-effective choice of methods and a research strategy that is both efficient and productive. Analyses, reports and presentations suit the client’s needs, ranging from charts and tables only, to a full report with strategic implications and recommendations presented to the Board. Our work brings clients the Voice of the Customer, the foundation of business strategy.

Please visit the Success Stories section of this site to see examples of our work in these and other areas.