Testimonials
Your Team
Industry Specialization

Focus on the Client

Marketing Leverage, Inc., was formed in 1987 with the same mission it has today - to help clients solve marketing problems and deal with issues related to business growth.

Clients choose our firm not only for our competencies and experience, but also because of our people, the relationships we build, and our focus on our client's success. Industry depth of knowledge adds value and speed.

Our approach to client work is collaborative, working with clients in a team environment.

• Each assignment is planned from the start to deliver results that can be understood, absorbed and used immediately in the client's organization.
• We seek improvements that are measurable in terms of increased sales, more profit, or greater customer retention.
• We can stay with the client through the implementation phase to develop pilots and guide the work of the organization.

We offer clients top talent on every assignment, and we continue to do work that we enjoy.

• Each of our staff members has excellent credentials, as well as the ability to articulate and present to audiences of all levels.
• Clients value this expertise and our genuine interest in their well-being. See what clients say.

What Clients Say

"Why we choose Marketing Leverage:

"They take care of people. They find out what the customer wants … and they take care of it. Their size gives them flexibility to meet our needs."
-Global Services Manager

"I put my life in their hands on this project. I trusted them completely to pull this disaster-in-the-making out. A superb job."
-VP, Marketing

The "best research report I have read" (really - no lie) and "well worth the money."
-President, $1.6B Company

"Each of the individual interviews was so enlightening -- it was really outside looking in. Their presentation and recommendations are always a delight ... so on target. The credibility of the information is impressive."
-AVP, Marketing, Research & Strategy

"A masterful job. They worked very efficiently with all team members and displayed a very good sense of what needed to be accomplished."
-Director, HR; and project team leader

"Now that we've gotten the final report on the (client satisfaction) survey for the year I wanted to say what an excellent product it was. An example of being able to improve over what we did last year because they kept looking at new ways to think about it. It's really a pleasure."
-VP, Client Services

"No surprises ... a structured thought process ... a credible product ... can be confident that the material will be well received by others because their presentation skills are so good."
-Chief Operating Officer

"The product was exactly what we wanted ... we think of Marketing Leverage as a business partner that comes in and stays with you."
-Second VP, Marketing

"Understood our situation quickly, zeroed in on the problem, and how to solve it."
-Senior VP, Marketing

Industry Specialization

Marketing Leverage serves leading companies in these and other industries. Our relationships with these clients extend over many years.

Health Care

• Health Plans
li>Hospitals and other health care providers
• Manufacturers

Insurance and Financial Services

• Property/Casualty Insurance
• Life and Disability Insurance
• Retirement Services
• Banking
• Commercial Finance
• Asset Accumulation Products

Services

• Application Development
• Business Systems and Software
• Networking
• Disaster Recovery
• Education and Training
• Relocation
• Benefits Management
• Systems Management
• Other Outsourced Functions

Your Team

Lynn Kelly, President
Dan Avery, Senior Consultant & Director

LYNN KELLY

Lynn Kelly is President and CEO of Marketing Leverage, Inc. A senior marketing executive with over twenty years of experience in corporate management and in consulting, Lynn brings clients a realistic approach to marketing and business planning. She has directed consulting engagements for clients in insurance and financial services, information services and technology, communications, management services, and distribution.

Lynn is known for her strategic sense and her ability to quickly and accurately define problems and opportunities. She is an expert in designing and facilitating the processes and interactions that deliver the results desired, and that work well within a client's organizational culture. The quality of the work and the long term relationships she builds with clients are the hallmarks of her consulting success.

Prior to Marketing Leverage, Lynn held management positions in marketing and business planning for the life, health, property/casualty, and retirement services operations of Travelers, CIGNA, and Aetna.

Lynn holds an MBA in Organizational Behavior from the University of Hartford and a BA in English from the University of Connecticut. She serves in leadership positions in national business and professional organizations and is a frequent speaker on marketing matters for corporations, business groups, and colleges. She is an avid golfer and cyclist.

DAN AVERY

Dan Avery is a senior consultant and director of Marketing Leverage, Inc. With over twenty-five years of experience in corporate management and consulting, Dan develops marketing and organizational strategies focusing on customer need satisfaction.

He has directed engagements in customer retention, new market assessment, e-business and marketing strategy. His strategic sense coupled with the ability to communicate complex ideas has earned the respect of Marketing Leverage clients.

Prior to Marketing Leverage, Dan held senior management and consulting positions at Aetna and Value Health with responsibilities including account management, operations, reengineering, technology planning, customer management, and strategic planning.

In addition to his bachelor's degree, Dan has completed graduate level education in management at Antioch, and in the arts at Wesleyan. His avocations include skiing, golf, and cycling. Dan is known for his ability as an innovator and a change agent.